Rise + Shine

Rise + Shine is a fashion brand made for proactive business women. Its products offer clean-cut designs and effortless femininity. We tried to create a brand that would appeal to a female audience and represent the positivity of the brand’s name.

Moodboard

First sketches

I chose a blend of elegant fonts and a soft color palette to create a harmonious design. The result is a wordmark featuring flowing lines that symbolize the sun, brightness, and hope. This inspiration extends to the brand mark, pattern, and all other graphic elements, unifying the visual identity.

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